We’ve reached peak scroll fatigue. Fashion’s trend cycle has become a treadmill – powered by TikTok aesthetics, endless hauls, and the pressure to reinvent yourself every six weeks. In a landscape flooded by algorithm-approved micro-trends, knowing your own style, and dressing for it, can feel quietly radical.
That’s where Caramanli Closet comes in. Founded by stylist and fashion obsessive Sienna Caramanli, the curated second-hand styling service isn’t just a sustainable alternative to fast fashion. It’s a slower, more personal approach to style, one that builds wardrobes around identity, not algorithms.
Customers receive hand-picked, second-hand bundles tailored to their moodboards, sizes, and style references – a curated box of clothes with the feeling of a stylist, not a scroll. The process is refreshingly simple. You send in a Pinterest board or inspiration images, share your sizes and preferences, and Sienna builds you a custom edit of pre-loved pieces that reflect your personal aesthetic. It’s bespoke styling, but accessible, and most importantly, intentional.
“I’ve always been drawn to fashion,” Sienna says. “But I was at a point where I was just looking at clothes constantly, wanting to buy things I couldn’t justify. I had all this brand knowledge and understanding of what makes clothes exciting. I knew I needed to channel that energy into something tangible.”
Caramanli Closet was born from that itch to create. Originally her Depop handle, the name flowed naturally into what’s now a thriving personal styling service rooted in second-hand fashion. “It started as me selling my own clothes in a more elevated way,” she explains. “But it’s grown into something much bigger, a collaboration between my eye and the customer’s taste.”
Model and Heartstopper actress Bel Priestley is one of the many fans of the service. “My experience with Caramanli Closet was beyond perfect,” she says. “The communication was brilliant throughout, and I’m so happy with my bundle.”
Bel’s edit was curated through close back-and-forth with Sienna, making sure every piece felt aligned with her vibe. “I’ve worn my top and belt all the time since getting them,” she adds. “And I can’t wait to wear my skirt all summer.”
I chose to have the box arrive as a surprise. I sent over a Pinterest board, a few style references, and a catalogue of outfits I actually inhabit. Then I left it to Sienna. What came back felt oddly specific in a way no shopping algorithm has ever managed. A semi-sheer Cop Copine top. A French Connection midi skirt with a quiet precision. Wraparound sunglasses with a slight menace. A bracelet with Hermès undertones. A vintage cream leather bowling bag that carried its own narrative.
There was no gesture toward the theme, no flattening of identity into a trend capsule. It read, instead, as an edit made through instinct – less about the images I’d submitted and more about the tension that held them together. And that, really, is the point. Personal style should be personal, not pre-algorithmised.
The magic lies in how well Sienna reads a Pinterest board. “I look for repetition. What patterns, silhouettes, textures are coming up again and again. That’s where I start,” she says. It’s fashion with feeling. Less about chasing trends, more about refining a visual language that already exists in the customer’s head.
And what makes Caramanli Closet feel especially relevant now is the way it challenges the pace and pressure of modern shopping. “Fast fashion solves a problem really quickly,” Sienna says. “It’s cheap, it’s fast, but the quality is so poor that you end up buying more. Caramanli Closet sits at a similar price point, but it lasts longer and doesn’t add to the climate crisis.” It’s a small act of resistance in a system built for disposability.
Her approach also taps into something that fast fashion rarely offers: personal connection. Each style set is packed by hand, often accompanied by a video explaining why each piece was chosen. “I want my customers to feel like their new clothes fit seamlessly into their existing wardrobe,” Sienna says. “But I also want to push them a little. Give them something that grows with them, not just fits the trend of the moment.”
And while the service is grounded in sustainability, it never sacrifices style. Think buttery vintage silk, sculptural midi skirts, and surprise gems from labels like AllSaints, Kate Moss-era Topshop, or 90s Prada. Sienna sources through Vinted, eBay, Etsy, and in-person vintage hauls. “I definitely shop more intuitively when the customer’s style overlaps with mine,” she laughs. “Sometimes it feels like I’m shopping for myself, which is dangerous because I want to keep half of it.”
Bel, for one, is already planning her next set. “Can’t wait to do another order soon,” she says.
In an industry where urgency and trend-chasing dominate, Caramanli Closet offers something slower, smarter, and more rooted in individuality. It’s not just about finding the right outfit. It’s about making sure that outfit already feels like yours.
And honestly? That’s the most timeless look there is.