About The Cold Magazine

Uncovering tomorrow’s icons since 2024

In May 2024, Wilson Ballarin established Cold Magazine to provide independent designers and creatives in the fashion industry with a platform to express themselves. We are there to help up-and-coming talent, encourage artistic partnerships and help independent brands thrive in London’s vibrant art community. We live in a community and we recognize that innovation is the key and a place for creatives to express themselves, connect and create new opportunities in this highly competitive marketplace.

Since opening in May 2024, Cold Magazine has rapidly developed into a comprehensive project. A few months after its inception the team grew when Lily Rose Morris-Zumin and Jude Jones joined as heads of content and Penelope Bianchi who from 2026 became COO to head the editorial team and a separate events division. They have helped to expand our vision, whether it’s creating interesting content for digital platforms or setting up multidisciplinary showcases like art exhibitions and fashion pop-ups.

Cold Magazine made its debut in the world of print in May 2026 and created a worldwide distribution network, presenting readers to independent creative voices from all over the world.

In October 2026 Wilson Ballarin founded The Cold Factory, the production and communications agency behind The Cold Magazine.