Ferrari’s Spring/Summer 2026 show in Milan was a deliberate departure from fashion-week theatrics. Guided by Rocco Iannone’s belief in “reduction to heighten emotion”, the collection demonstrated how simplicity, when meticulously engineered, can rival spectacle in impact.
His inspiration board was as eclectic as it was unexpected. Among the images: Pope John Paul II waving from a Ferrari Mondial in the late 1980s, Frank Ocean’s Blonde album with its cover car in stark white, and Don Johnson and Philip Michael Thomas cruising through Miami Vice in their Testarossa. What emerged was a portrait of Ferrari as a brand whose mythology extends well outside the automotive world, inhabiting the broader imagination of style, status, and modern identity.
The show opened in shades of white – ivory, butter, optical, chosen not for symbolism but because they reflected the untreated tones of the fabrics themselves. Loose tailoring, long shirts, and raw-edged dresses highlighted natural yarns and emphasised construction over ornamentation. Mesh knits, soft cargo trousers, and delicate fabrics created a sense of lightness, perfect for transitional wear.
As the lineup advanced, Iannone deepened the palette with cocoa, rust, and magma red. Treatments were where the real innovation appeared: sponged leathers that felt simultaneously rugged and refined, acid-washed denim tailored into skirts and utility pants. Lannone played with dualities, setting structured bombers against languid leather dresses and reimagining suits with lapel-free cuts that highlighted fluidity over tradition.
Silk dresses and tops, embroidered with hand-rendered waves, caught light without drowning in embellishment. Accessories followed Ferrari’s duality of engineering and elegance: pumps in woven leather strips, belts with metallic hardware echoing car mechanics, and angular tool-case bags that balanced functionality with luxury polish.
If Ferrari’s cars embody speed, Iannone’s SS26 clothes embody focus. The collection showed a brand increasingly comfortable in its fashion identity – one that aligns innovation in material with emotional precision. By reducing color, trimming excess, and spotlighting fabric as the true protagonist, Iannone offered a vision that was at once disciplined and sensuous.
Ferrari’s latest runway moment confirmed that the house’s lifestyle project is more than an extension of automotive glamour. It is an assertion of purity, clarity, and timeless design – luxury engineered for living, not just driving.