Anyone who has spent time navigating the art world understands how quickly opportunities can dissolve. You meet a visionary curator, or an artist whose work stays with you, exchange social handles, and… the connection vanishes into a crowded feed. For many creatives, maintaining visibility and staying professionally accessible is far more difficult than producing the work itself.
FOLLOW.ART (@followart.world) has entered this landscape with a clear goal: to provide artists and curators with practical tools that simplify how they present their work, build professional relationships, and stay discoverable. Instead of adding to the noise of endless platforms, FOLLOW.ART delivers focused, functional products designed for real-world interactions.
At the centre of this ecosystem is The Nexus Card, a digital wallet card that also serves as a dynamic portfolio. It allows users to present their biography, curatorial statement, artworks, and links in a clean, instantly accessible format. With one tap or QR scan, peers, visitors, collaborators and institutions can save a complete professional profile directly to their phone.
What sets the Nexus Card apart is its usability: it streamlines introductions at openings, supports online studio visit and meeting bookings, and enables direct support for an artist’s practice without intermediaries. For curators, it offers a simple way to share past projects and thematic focus areas with institutions and colleagues. For artists, it ensures that an admirer or potential collaborator can reconnect long after the event is over.
As profiles go live, they feed directly into The Connectory, FOLLOW.ART’s international professional directory. This searchable database offers a structured, algorithm-free environment where curators and artists can be found based on their themes, approaches, or professional needs. It is designed to make discovery clear and reliable, replacing the oversaturated, performance-driven nature of social media with straightforward professional visibility.
More than 1,000 creatives are already using the Nexus Card, and the system is gaining traction among art fairs and exhibition organisers. Increasingly, exhibitions are integrating Nexus QR codes beside artworks, creating an immediate digital pathway from viewer to creator — a shift that not only modernises interaction but strengthens opportunities for ongoing engagement.
In line with this growing adoption, FOLLOW.ART is positioning the Nexus Card as a practical and meaningful gift for the holiday season. For emerging artists and curators, receiving a Nexus Card is a tangible boost: a ready-made professional tool that enhances visibility, streamlines communication, and opens pathways to collaboration.
Supporters can purchase Nexus Card gift cards directly via https://follow.art/gift-card for €47.88. Digital certificates are delivered instantly and can be forwarded or placed inside a physical greeting card.
Artists and curators can activate an annual gift subscription at https://follow.art/settings/gift-card.
This season, FOLLOW.ART encourages those who want to support the art world to offer a gift that translates into real opportunities with a tool designed to elevate careers, not just decorate shelves!