LFW FW25: Helen Anthony X CORACHO Tequila
Written by Lola Carron
At London Fashion Week AW25, Helen Anthony staged more than just a runway show—it was a statement on heritage, reinvention, and the evolving codes of luxury. But this season, sharp suits met something unexpected: tequila. In a fusion of fashion and fine spirits, the avant-garde label partnered with Coracho Tequila, proving that luxury isn’t just about what we wear—it’s about what we experience.
Hosted at The Londoner Hotel, the evening blurred the boundaries between fashion, experience, and indulgence. The space buzzed with editors, industry insiders, and those in the know, their conversations punctuated by the sound of cocktail shakers and the warm hum of anticipation. Coracho Tequila, an artisanal brand known for its meticulous aging process, set the scene with a selection that reflected the ethos of the collection itself—deeply rooted in tradition, yet unafraid of reinvention.
Then, the runway took over. Helen Anthony’s AW25 collection was built on contrasts—sharp, precision-cut tailoring softened by movement, rich textures juxtaposed with unexpected palettes. Oversized lapels, structured overcoats, deconstructed three-piece suits—it was classic, but through a distorted, modernist lens. Deep jewel tones clashed against muted earth hues, while the fabrics—buttery velvets, robust wools, and liquid silks—shifted between opulence and restraint.
Helen Anthony has long been associated with precision-cut suiting, but AW25 shattered the assumption that tailoring belongs solely to men. The collection saw powerful womenswear looks stride alongside Anthony’s signature sharp tailoring. A structured white cropped blazer-and-shorts set, punctuated with bold gold buttons, felt like a hyper-modern reinterpretation of classic Chanel—only fiercer, more commanding. Meanwhile, a dramatic scarlet faux-fur coat, paired with oversized sunglasses, exuded an almost cinematic power—equal parts old Hollywood and contemporary cool.
The collection’s fluidity wasn’t just aesthetic, but ideological. A plaid three-piece suit, complete with an exaggerated overcoat, nodded to British heritage tailoring, yet on this runway, it felt deliberately unmoored from traditional masculinity. These weren’t simply men’s or women’s clothes—they were statements of identity, movement, and control.
“We’re inspired by heritage, but we’re not confined by it,” Creative Director Naeem Anthony shared in a recent interview. That philosophy was woven into every look—classic British tailoring, but stretched, warped, and reimagined for today’s fashion landscape.
The female models brought an extra layer of attitude to the show, striding down the runway with big, voluminous hair that bounced with every step. The styling added to the high-energy, almost cinematic feel of the presentation, amplifying the drama of Helen Anthony’s tailoring.
Adding to the sense of control and confidence, many models wore sunglasses, making their presence on the runway feel even more commanding. The combination of oversized frames, structured silhouettes, and effortless movement created an air of untouchable cool—as if the models were stepping straight out of a high-fashion campaign and onto the streets of London.
The synergy between Helen Anthony and Coracho Tequila was more than just branding—it was a shared ethos of refinement and reinvention. As the final look left the runway, it was clear: Helen Anthony is dismantling and rebuilding British tailoring on its own terms. The collection wasn’t about menswear or womenswear, but about how tailoring can exist beyond those labels—powerful, expressive, and unapologetically modern.
Luxury is evolving, and Helen Anthony is leading the way. Not just with fabric, but with experience, turning tradition into something alive, fluid, and entirely its own.