EMERGE: Fresh in Fashion

Written by: Anastasiia Zabuha
Edited by: Penelope Bianchi
Promotional poster for “EMERGE” at London Fashion Week, held 19th–20th February, 11am–midnight, at art’otel London Hoxton. Includes panels, masterclasses, runway, screenings, and event details in bold red and black text.

Fashion week is not usually where you are told it is. Beyond the shows, a parallel rhythm takes over the city – intimate, fluid and driven by community. This is where unofficial fashion week exists, and where EMERGE: Fresh in Fashion finds its place.

Hosted at art’otel London Hoxton from 19-20 February, Emerge unfolds as an immersive mix of exhibition, runway, education and conversation. Open to everyone, it prioritises the proximity: designers standing beside their work, audiences asking questions, ideas forming in real time.

Set in Shoreditch, the event brings together creatives, designers and industry voices through masterclasses, panels, screenings and networking moments that bleed into the night. Fashion is not a product, but a process here, with learning experience at its core. Panel discussions span creative direction, modelling, design and publishing, including a conversation on how to run an independent magazine today with The Cold Magazine Heads of Editorial Content Lily-Rose Morris-Zumin and Jude Jones, alongside Managing Editor, Penelope Bianchi.

What follows is a closer look at the programme and how the two days unfold – tickets here.

Schedule for EMERGE at London Fashion Week, with events on Thursday 19th and Friday 20th, listing masterclasses, panels, screenings, fashion shows, and after parties on a black textured background.

At the centre of the programme is the EMERGE List AW26 Runway and showcase, curated in collaboration with The Cold Magazine, giving the uninvited a front-row seat in rooms once closed off. Four emerging designers are spotlighted not for what they’ve already achieved, but for what they’re building.

There are designers to watch:

ALL TALK, UK

A person wearing a white jacket and pants with a black hood up stands on a staircase, leaning slightly forward with hands in pockets, looking directly at the camera. The background is a plain wall.
Person wearing a light gray textured jacket with multiple zippered pockets and matching pants. The jacket has a red tag on the sleeve, and the person has their hand resting on their midsection. Background is dark and blurred.

READ THE INTERVIEW

KALINA DOROZYNSKA, Poland

A person stands in an elevator, wearing a light pink hooded top with dramatic cut-out sleeves and shiny silver trim, paired with a ruffled, textured gray skirt. The person faces away, revealing their back and shoulder.
A person with long dark hair and bold makeup wears a light pink zip-up hoodie with metallic details and ruffled blue pants, posing confidently in a metallic elevator under a round ceiling light.

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KARMINE, Italy

A woman with wavy hair sits on a white block, wearing a dark, structured denim jumpsuit with wide cuffs and oversized sleeves. She looks confidently at the camera against a gray studio backdrop.
A woman with long, wavy brown hair is shown in profile against a gray background, wearing a dark denim jacket with visible stitching. Her expression is calm and contemplative.

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SALMA TAHIR, UK

A person poses indoors against a black backdrop, wearing a white collared shirt, a black ruffled skirt, and white pointed shoes. The setting appears artistic, with rolls of paper and tape visible around the backdrop.
A woman stands behind a textured, translucent glass panel with her hand raised, creating a blurred, distorted effect. She wears a dark dress and chunky bracelets, and the background is a cool blue tone.

READ THE INTERVIEW

Powered by Louvre Members and in partnership with Artsect Gallery, EMERGE is built for the next wave. It exists at the intersection of ambition, access and opportunity, where creativity is not only seen but supported.

Louvre Members is a multifaceted platform, by creatives and for those shaping culture. Designed to connect visionaries through collaboration and community, it offers an alternative entry point into the industry.

Through signature events including Lyric Lanes Game Night and Bloom Poetry, Louvre Members curates experiences rooted in counterculture. These moments create space for expression, dialogue and growth, connecting emerging talent with visibility, professional insight and real world opportunity.

With EMERGE, that ethos moves into Fashion Week. The programme and tickets can be found here.

Executive Producers

Mohammed Al-Hassan, Devante Vaughan, Troy Brown

Production

1eleven Studios

Producer: Modu Sesay

Editorial

Cold Magazine

Anastasiia Zabuha

Creative Direction & Styling: Sharufa Yuma

Styling Assistant: Mariamma

Designers

Salma Tahir 

All talk Archive

Karmine

Makeup Artist: Aime Hatfield

Models

Ife Idunuayo

Aker Okoye

Tomoya Comrie

Sophie Bishop

Art Director: Ashleigh Cooper 

Editorial Photography: Icy Pasika Kavana

1st Photography assistant: Johan West

2nd Assistant: Wesley Kanu

Editorial Video

D.O.P. & Colour Grade: Joshua Brown

Editor: Ahmed ‘Armzy’ Abdullhai 

BTS Videography

Farouk Anjolaya

Tanvir Ahad

Head of Social Media: Keisha Brodie

Social Media Manager: Sharon Lola

Documentary

Director: Modu Sesay

Interviewer: Amjed Amin

Cinematographer: Caleb Pithers-Gregory

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