ECP: A New Creative Hub for Fashion’s Future
ECP – Emerging Creative People is a creative hub dedicated to emerging talents and vintage brands.
The project was born from the need to redefine the concept of fashion in a time of global change. Its mission is clear: to promote an innovative, sustainable, and high-quality approach to fashion while minimizing merchandise waste and celebrating authentic creativity.
Emma Taramelli is the founder of ECP. Born in Bergamo on January 24, 1997, she graduated in Scenography from the Academy of Fine Arts in Brescia and later earned a Master’s in Fashion Styling and Digital Content from Istituto Marangoni in Milan. Emma is driven, with a strong Bergamasque spirit and an eclectic taste she proudly describes as “unusual.”
After gaining experience in fashion—and beyond—she realized her entrepreneurial calling and decided to build the dream she had always envisioned. The first step was assembling a small team of skilled professionals, because for her, there’s no room for improvisation.
Cold Magazine (CM): How would you describe ECP’s identity and vision in just a few words?
ECP: ECP is a creative hub designed to promote, support, and enhance emerging designers through a unique curatorial approach that weaves together fashion, art, and contemporary culture.
We are not simply a store: ECP is a dynamic platform combining retail, communication, events, a creative archive, and managerial consulting services.
Our vision is to build an ecosystem where emerging talent finds not only visibility but also tangible tools for growth, networking, and affirmation. We act as a bridge between young creatives and a conscious, discerning audience, always in dialogue with the shifts in the market and visual culture.
In 2026, ECP will evolve even further with the opening of our physical store in Italy — a hybrid space designed as a concept store, fashion archive, and cultural venue for events and interdisciplinary projects.
ECP: ECP is a creative hub designed to promote, support, and enhance emerging designers through a unique curatorial approach that weaves together fashion, art, and contemporary culture.
We are not simply a store: ECP is a dynamic platform combining retail, communication, events, a creative archive, and managerial consulting services.
Our vision is to build an ecosystem where emerging talent finds not only visibility but also tangible tools for growth, networking, and affirmation. We act as a bridge between young creatives and a conscious, discerning audience, always in dialogue with the shifts in the market and visual culture.
In 2026, ECP will evolve even further with the opening of our physical store in Italy — a hybrid space designed as a concept store, fashion archive, and cultural venue for events and interdisciplinary projects.
2. What led to the creation of ECP, and what gap did you hope to fill in the fashion scene?
ECP was born from a clear observation: emerging talent often struggles to find credible, structured spaces to express and grow.
Our goal was to create a platform that would not simply sell products but build cultural value around designers, offering them the tools to develop their businesses, gain international visibility, and narrate their creative identities.
ECP was born from a clear observation: emerging talent often struggles to find credible, structured spaces to express and grow.
Our goal was to create a platform that would not simply sell products but build cultural value around designers, offering them the tools to develop their businesses, gain international visibility, and narrate their creative identities.
CM: What core values define ECP’s approach to fashion and retail?
ECP: We deeply believe in authenticity, research, sustainability, and human connection. For us, every brand and every piece must tell a story, embody a personal vision, and respect ethical production processes.
We champion a slow approach that prioritizes quality, longevity, and awareness — for both creators and consumers.
CM: What makes ECP different from other concept or fashion stores?
ECP: ECP is not just a place to sell: we are curators, accelerators, and storytellers. We accompany designers through a complete journey, including:
• highly selective curation;
• support in communication and brand positioning;
• organization of pop-ups, exhibitions, and experiential events;
• creation of editorial and product shootings;
• development of a fashion and art archive;
• the cultivation of cultural and managerial activities to guide brands in their growth.
Our future physical store will be the natural extension of this vision: not just a retail space, but a cultural center dedicated to independent fashion and contemporary art.
Our future physical store will be the natural extension of this vision: not just a retail space, but a cultural center dedicated to independent fashion and contemporary art.
CM:How do you choose the designers or brands you carry?
ECP: Our selection follows a strict curatorial approach: we look for brands with a strong creative identity, a distinctive aesthetic language, and a sustainable philosophy. Every choice is rooted in deep dialogue with the designers, because we believe that human connection is the foundation of any true collaboration.
CM: What is your process when scouting new talent or collections for the store?
ECP: Everything starts with a focus on stories and content. We seek out those who express an authentic and recognizable vision, capable of offering a personal and contemporary language.
Our selection is never based on trends or numbers — it’s about a deep connection with creative work and the values behind it.
CM: How do you support emerging designers beyond just selling their work?
ECP: ECP is designed as a place of opportunities and encounters. We don’t simply showcase their work: we build around designers an ecosystem made of events, pop-ups, fashion shows, workshops, and real moments of exchange.
We believe in the power of images, which is why we promote photographic and editorial projects that convey their vision. At the same time, we are building a living archive — a space where designers can deposit their samples, creating a shared heritage that is also accessible for rental projects.
For us, supporting talent means helping to build relationships, stories, and new pathways for growth.
CM: Is there a particular brand or collaboration that best represents ECP’s philosophy?
ECP: Each brand that is part of ECP adds something unique and necessary to our project. No one is more important than another: everyone contributes to making ECP what it is.
That said, the first designers who believed in us two years ago — when everything was still just an idea — hold a very special place in our hearts.
It’s never easy to believe in something that starts from zero, especially in a saturated and fierce market like fashion. Yet, they saw ECP’s potential before it became clear to others.
From the very beginning, ECP stood out for its authentic and different approach, but they — the first — already understood it. And perhaps that’s why today, we don’t just talk about brands: we talk about a family.
CM: How important is local culture or community to your store’s identity?
ECP: Community is the beating heart of ECP. Without a living network of creatives, audiences, and collaborators, our project would have no meaning.
We work to build bridges with the local culture in every city where we operate, believing that dialogue with the territory is the key to generating authentic innovation.
CM: What does your ideal ECP customer look like—stylistically or culturally?
ECP: Our ideal customer is a cultural explorer: someone curious, detail-oriented, and conscious, seeking authentic products that combine aesthetics, ethics, and research.
They see fashion as a way to express their identity — not as a trend to follow.