SHYE BASE
How would you describe your brand’s identity in a few words?
I can say SHYE itself. SHYE also has the meaning of “different direction”. Garments
that I am presenting is really far from the terms of the meaning of “shy”. My aesthetic
has a lot of contradictory stories and deep meaning of human being and psychological, anatomical researches. Giving the contradiction from the name and style of the brand. Combining the philosophy of transformation and distortion.
What concept or message drives your work?
I believe that when humans awaken to sensations previously unfelt and unseen, and
when the latent desires for supernatural abilities become palpable, our perception
broadens immensely. I seek to share this revelation with others. Entirely engrossed in
the textures I feel and surrounded by inspiration, delights in craft, idea trading with my admiring creative friends. They are always being my inspiration and broaden my way of thinking. Trying to purse not only for the garment but to build community.
Where do you draw inspiration for your collections?
Mostly, I am getting inspiration from instinctive mindset and psychological, anatomical researches. “A desire to reach for a series of new stimuli.” Craving for unnatural and other senses that cannot be felt in human life. Brand is thinking about the nature of stimulus, how it is generated. Trying to make a relatable story telling for human beings.
What’s your approach to design? Do you start from an image, a fabric,
a feeling…?
I usually approaching first from the feelings and start researches. Through the images, videos and documents I am getting perception and stabilize the direction/concept I want to present. Choosing fabric texture and silhouettes coordinating with the concept and the ideas after. I am trying to enjoy all the process of extending ideas to build up the collection. Always changing the way of presenting, sometimes trying not to follow the conventional way of presenting fashion collection.
Is there a garment or collection you feel especially connected to? Why?
I can say SHYE2023 Pineal Gland and SHYE2024 NEURO GRASP:THE ABYSS.
2023 collection was the first collection that brand construction and technics according to the values of the brand and started to built up the core of the brand identity, stabilize the direction that I want to pursue. That was meaningful to me with this collection.
NEURO GRASP:THE ABYSS was the collection that was reflecting the aspect of my
lifetime in the moment. Putting personal story into the collection and make it
contagious, I was the collection that motivates me to keep growing.
What are the core values of your brand(e.g. sustainability,craftsmanship, inclusivity)?
I am pursuing to make garment that are including these 3 core values.
-Transformable elements:
transformable elements and extending the styling option with one garment.
Incorporating various styles with one item, and providing exciting textured and
flattering options in terms of styling. I love making transformable garments that can
give multiple freedom for people. I love to see people can apply to their own aesthetic
and looks making atmosphere and different ways. Giving the feeling that you are
wearing different garment everyday. For example making there is a leather slit pants
that can transform into a jacket from our 2023 collection, and jacket that can transform into pants from 2024 collection. Breaking boundaries of the category of the clothing.
-Texture/ material:
I love making heavily constructed garments and textures combining heaviness and
delicacy. Making ironical moves. For example the leather lapel without a collar gives it a dual appearance. The bra top can also be worn upside down, adding to its versatility. I enjoy using unconventional materials to create garments and creating texture. Crafted bag from detached armor pieces and second-hand shoes, spraying them to achieve a monstrous texture. The inside of the jacket features layered black organza over yellow wax fabric, creating a unique color and texture that moves with the wearer.
-Technical disorders of pattens.
-By tweaking traditional thoughts, I aim to create innovative looks. Metamorphic
silhouettes and using technical disorders of pattens. By making dress using jacket
patterns I believe sustainability is more than recycling or using eco friendly fabrics. Breaking the boundaries of sizes and body types, making garment that can wear longer with different ways everyday. With these core values of different ways of wearing, high quality brand vision items, I believe we could achieve the sustainability and inclusivity for audience who are wearing the garment. Also driving me to create new collections season over season to build consistent motifs.
