Eileen Gu is by all means one of the most media-savvy and influential athletes in Winter Olympics history. At the Milano Cortina 2026 Games, she claimed two silver medals in freestyle skiing, cementing her status as a true world champion. She is far more than a sports celebrity. In 2022, Time included her in a list of 100 most influential personalities in the world. Born and raised in the United States, she made her boldest move in 2019: competing for China to honour her heritage. The decision sparked controversy, yet she has stood by it with remarkable coolness.
Eileen Gu launched her runway career with the Louis Vuitton Cruise Collection in 2023, directed by Nicolas Ghesquière. A longtime brand ambassador, she attends Louis Vuitton shows regularly and has featured in numerous campaigns by the French maison. At the 2022 Met Gala, she wore a leather design by Nicolas Ghesquière. The following year, she chose a creation by Robert Goon. She is also one of the faces of Tiffany & Co. and has walked the runway for Victoria’s Secret.
According to the New York Post, Eileen Gu earns around $100,000 per competition. Yet brand collaborations and fashion work drive the majority of her income, estimated at approximately $23 million in 2025. She stands today as one of the most versatile personalities in international sport. An innovator on the slopes and at the vanguard of fashion, Eileen Gu continues to inspire a new generation of athletes to push well beyond the boundaries of their discipline.