Raphaële Sohier: The Photographer Poised Leading Dezi’s Creative Renaissance
26-06-2025
In an industry saturated with content but starving for originality, Raphaële Sohier is carving a lane that few dare to tread. With a sharp visual signature defined by intimacy, contradiction, and control, Sohier’s work resists easy categorization—her frames speak, they disrupt, and they linger.
Already known to The Cold readers from our earlier feature, Sohier has continued to evolve, gaining further ground as one of the most vital photographic voices of her generation. Her journey has taken her through major creative hubs, where she’s left enduring marks, from her memorable role leading the photography at Toronto-based Fuse Create, where she redefined visual storytelling for large-scale campaigns, to her major contributions at Moonstruhk, where her dual role as Creative Lead and Photographer helped shape campaigns that merged luxury aesthetics with street-level authenticity.
Now, she’s preparing to cross new borders. Slated to join U.S.-based Dezi, the beauty brand founded by the prominent Desi Perkins, Sohier is set to take on a defining creative role. As Lead Photographer and Visual Director, she’ll helm Dezi’s upcoming productions, a move that reflects this famed company’s trust and marks a significant turning point not just for her, but for the brand itself. Her vision will guide the launch of marquee campaigns, including an anticipated rollout for Sephora, that are expected to set new standards in beauty imagery.
But her reach within Dezi goes deeper. Her fans eagerly await her arrival as while she is with Dezi she is set to also lead photography and creative production across key initiatives such as Paperboy Productions and Renowned, two entities known for their cultural currency and boundary-pushing aesthetics. Additionally, her work with actor and musician Rome Flynn on a series of branded visual productions further cements her as a go-to name for image-making that resonates across mediums and industries.
This is more than just a new role with a U.S. company… it’s an arrival. In a world where brands are betting on AI-generated visuals and mass-optimized content, Sohier represents the counterpoint: a human lens rooted in conceptual thinking, subversive beauty, and technical mastery. Her photographs are celebrated across Canada, constructed with the delicacy of a photographer and the edge of a provocateur. It’s not just that she can create an image, it’s that she can create the image, the one that defines a brand, a season, or a cultural moment. We know Dezi lucked out and can’t wait to see what she does next at the company.
At a time when many companies are trying to streamline creativity, Dezi’s investment in Sohier signals something radical and smart: a belief in talent, intuition, and artistry. And with her in the lead on the creative side, the brand is set to transform.
As Sohier prepares to bring her Montreal-style rigor and distinctive voice into the U.S. market, all signs point to a creative boom, one led by a photographer who doesn’t just capture images, but builds entire visual worlds around them.
