Alba Cámara is “drawn to the real”; but what is real nowadays? With many of us struggling to fight through the mire that is AI slop, plenty of things once considered fake feel more real than a lot of what surrounds us.
Alba’s work feels very relevant in the modern age and offers a wonderfully tongue in cheek response to the world we find ourselves in.
Having worked with brands such as Moschino and Prada Beauty, Alba aims to “challenge the way we look at the world and at ourselves”. To do that, she has reimagined Jaded London through the ‘Sims Aesthetic’ – and what is more real than the human desire to have your video game character as well dressed as possible?
Is Jaded London real fashion? Is this the real world? Will I lose my job to an AI-assisted journalist? Who knows and who cares? Let’s all just try and cling on to what was fun and dress up some Sims.