
Sims-ulation
Alba Cámara is “drawn to the real”; but what is real nowadays? With many of us struggling to fight through the mire that is AI slop, plenty of things once considered fake feel more real than a lot of what surrounds us. Alba’s work feels very relevant in the modern age and offers a wonderfully tongue in cheek response to the world we find ourselves in. Having worked with brands such as Moschino and Prada Beauty, Alba aims to “challenge the way we look at the world and at ourselves”.














