When the Ice Melts fashion editorial for The Cold Magazine

Fashion Editorial

WHEN THE ICE MELTS

When the Ice Melts: a fashion editorial that treats ice as a form of delayed release, something present but not yet activated.

Art Direction/ Photography
Chloe Ge | Stylist/ Set Design: Jingjing Jia | Producer: Ni Ouyang | Talent: SEBii | MUA: Rio Kinoshita : Hair: Umeda Takayuki | Photo Assist: Lucy Li | Styling & Set Design Assist: Yiyu, Jace, Bootas, Xiangyu

“When the Ice Melts” treats ice as a form of delayed release—something present but not yet activated.

Set within everyday environments such as garages and suburban railway tracks, the project introduces subtle surreal elements that disrupt the familiarity of these spaces. An inflatable structure and ice-related objects appear slightly out of place, creating a quiet tension between reality and imagination.

Shot with SEBii, a Shanghai-based artist who has been actively performing across cities including Tokyo, New York, Hong Kong, and London, and Australia, the project is grounded in a moment where underground and alternative culture across Asia is becoming increasingly visible through music, image, and youth-driven scenes.

Within this context, SEBii is presented as a youth extending an inner imaginative world into physical space.

The images reflect a condition where creative impulses often develop in personal, self-constructed environments before becoming visible.

Through this, the work carries a subtle sense of anticipation and emotional drift, allowing energy and identity to surface gradually rather than fully resolve.

When the Ice Melts fashion editorial for The Cold Magazine — look 5
When the Ice Melts fashion editorial for The Cold Magazine — look 7
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Credits

Art Direction/ Photography
Chloe Ge | Stylist/ Set Design: Jingjing Jia | Producer: Ni Ouyang | Talent: SEBii | MUA: Rio Kinoshita : Hair: Umeda Takayuki | Photo Assist: Lucy Li | Styling & Set Design Assist: Yiyu, Jace, Bootas, Xiangyu

Wardrobe

GENERAL EXPERIMENTCLEIONERRYWDUVETTChrome HeartsJOLLY SICKANTONY RIDDLEisederThe Corner PassedDESTROYER OF WORLDS3Mg


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